DraftKings enters into partnership with the Philadelphia 76ers

The most relevant daily fantasy game operator, DraftKings, has just entered into a partnership with Philadelphia’s basketball team, NBA’s 76ers.

The fantasy games operator offers all kind of betting products on its site although it has become popular because of its daily games. The US based fantasy sports operator had already set up other partnerships with other US sport franchises, entering the other US sports markets such as the North American NHL ice hockey league and the NFL American football league where DraftKings is the official daily fantasy game partner of the teams, the Denver Broncos and the New England Patriots. This new partnership is going to place DraftKings exactly where it belongs, on the top of the ranking of the daily fantasy game operators. DraftKings will be from now the official partner of the Philadelphia 76ers when it comes to daily fantasy games, as well as the image for both of the team’s digital platforms, the 76ers’ official website, and the mobile application.

DraftKings chief executive officer Jason Robins said: “DraftKings is pleased to be aligned with one of the league’s flagship franchises, the 76ers, as our first NBA partner. They are a remarkably well-run organization with incredibly entrenched fans whom we are looking forward to exciting with our daily fantasy contests, experiences, and awards”. Scott O’Neil, CEO of the 76ers, said: “There is incredible opportunity emerging in the fantasy gaming market, and we are proud to be the first NBA team to align with DraftKings”.