bet365 Rolls Into Indiana

It has become increasingly clear that the London-based mobile sports betting operator bet365 is on the move in the U.S. Just a few weeks after becoming the 6th licensed operator in the state of Kentucky, bet365 has become the 13th operator to secure a sports betting license in Indiana. As of January 31, 2024, the operator will officially start taking mobile sports bets from its hub with partner French Lick Resort-Casino.

By joining the fray in Indiana, bet365 now finds itself operating in the following eight (8) states: Colorado, Indiana, Iowa, Kentucky, Louisiana, New Jersey, Ohio, and Virginia. Given the operator's aggression in recent months, expectations are high that they will be pursuing licenses in other states. Note: Other operators that are offering online sports betting services in the Hoosier state include DraftKings, BetMGM, BetRivers, Betway, Caesars Sportsbook, and Fanduel.

According to a bet365 spokesperson in an interview with the press:

"New and eligible sports fans in the Hoosier State, renowned for their passion and loyalty, can enjoy the Bet365 experience featuring market-leading offerings like amazing Bet Boosts, the fastest in-game product, and unique same-game parlays.”

Opening With a Welcome Bonus Bang

Faced with stiff competition from many of the top mobile sports betting operators in the U.S., bet365 will have to pull out all of the stops to compete for business from new customers. With the following Welcome Bonus offer, it's clear they mean business in Indiana.

bet365 Welcome Bonus Offer: After completing a short registration process and making an initial deposit of $10 or more, new customers will be in a position to claim this welcome bonus, which comes with two (2) options.

To claim the right to this Welcome Bonus under option #1, new customers will need to place an initial sports bet of $5 or more. The operator will count bets on any market with no odds restrictions. After placing their initial qualifying sports bets, new customers will be rewarded with $150 in bonus bets. Bonus recipients will have thirty (30) days to use their bonus bets in any denomination. Bonus bets not placed within the deadline will expire.

Under option #2, new customers will need to place their first qualifying sports bet on any market. If their initial bet loses, they will get a 100% rebate from bet365 with a bonus cap of $2,000 in place. The rebate will be issued as a bonus bet token that must be used within seven (7) days or it will expire. Note: The first wager placed for each account will be the one that counts towards this offer.

The Indiana Sports Betting Market

Indiana remains one of the top 6-7 sports betting markets in the U.S. It's a great place for bet365 to start offering mobile sports betting services and just in time for Super Bowl LVIII.

The numbers are in for December 2023. For the month, Indiana operators generated $503 million in total betting handle (bets received). While that number represented a small decrease from November, it still came in at over 16% higher year-over-year.